Let me introduce you to my favourite brand in clothing – Grana.
I stumbled across them indirectly while trawling through Geneva Vanderzeil’s site, A Pair and A Spare, and her packing guide, found here, and was immediately taken by two things:
Olive and cream/white has never looked so good together. I must wear that colour combination NOW; and
The back of that white/cream camisole is rockin’!
At that stage (and this was only early-mid last year), Grana was freshly born and only had about 3 or 4 products on offer – pima cotton tee shirts, silk tanks, silk camisoles, and silk shirts. There may have been a few other items too but I can’t recall accurately.
Now, only a year and a bit later, their range has expanded to include jumpers, cardigans, jeans, shorts, skirts, underwear, swimwear, pants, shirts, scarves and beanies, in a variety of materials and for both men and women. From a business point of view, their expansion has been positively nuclear.
What really appeals to me about Grana is because they use straight, simple cuts, in standard and non-trending styles, just about everything technically ‘fits’ me. All I have to do is choose what colour I prefer and what material I want.
Did you ever think that shopping could be so easy!
This isn’t to say that everything has been a perfect fit, and I’ve certainly made my fair share of impulse buys that haven’t always worked out. Their return policy is easy enough though, and their customer service is also top notch, something I think that really sets them apart from the many fast fashion brands that populate the retail market. You are guaranteed to deal with a real person who is on site, at their warehouse and in the thick of it all.
As an added bonus, Grana is also one of a few brands that actively tries to keep their economical and environmental impact down – they foster personal working relationships with the mills they partner with (thereby cutting out extraneous middlemen), choose a direct selling path between themselves as the company and you as the customer (thereby cutting out a lot of overhang and expense), and work as sustainably and ethically as they consciously can.
The fact that they can be sold of out certain items for a time period is not necessarily due to inefficiency in stock handling, but because they are literally waiting for the next batch of material to be weaved at the respective mill and then shipped back for cutting and assembly. Much of what Grana sell is natural fibre, so you have to work with seasons, weather, health of crop, and health of animal stock.
So let’s talk about some of my favourites that Grana currently stock.
Cashmere // I can’t go on about their cashmere enough! I know that super fine merino wool is meant to be even softer than cashmere but to be honest, I can’t be bothered to seek that out because this stuff has me floored – I need not look further. I’ve never received so many compliments from people who accidentally bump into me when I’m wearing any of my Grana cashmere tops. Words of “that was surprising” and “pleasurably soft” have been used, along with the more common body language of standing nearby and repeatedly stroking my arm as one would do to an affectionate cat.
Wearing Grana cashmere tee in camel (M); Grana cashmere boyfriend cardigan in camel (S)
Jeans // Ok, so what really makes a good pair of jeans is good fit around the waist and derrière. I’ve worn all sorts of denim over the years, but none quite as comfortable on first wear as Grana. They stretch and cinch in the right places, and don’t poke you in the wrong places. The denim warms quickly to the body once pulled on and doesn’t stiffen too much upon washing. Of course this is all subjective, but I’d rather pay an extra $20 for a pair of Grana than what I could get at Just Jeans for only $50, for all of the above reasons, and I wore Just Jeans for years and years. Their denim is harvested and spun in Japan, and pre-washed several times to soften the material.
Wearing Grana stone wash high waisted boot cut jeans (26S); Grana resin wash high waisted boot cut jeans (27R)
Italian sensitive // I was reviewing my underwear drawer a few weeks back and decided to get rid off my uncomfortable wired bras with straps that NEVER STAY UP and undies that leave ugly imprints on my hips, and numbing front wedgies. I used to think that underwear was inconsequential and that it was normal for a girl/woman to constantly battle with straps and tug material that has tooth flossed its way between your bum cheeks. Enter Grana’s foray into underwear (currently only undies/knickers/panties/boxers). When I handled my first pair it was like holding tissue paper. You think the material is going to break if you stretch it too much, but then you wear that pair and it’s like you’re wearing a cloud and nothing at the same time. No more VPL, no more wedgies of either variety, just how underwear should be. Just make sure you pull it all the way up otherwise, thanks to the sheerness and non-grippiness of the material, you may find everything starts to migrate downwards!
Silk // Real silk drapes beautifully and looks ageless and chic. The reason I love it though is not for its aesthetic appeal, but for its insulating properties. Silk traps heat like no other material I’ve come across, with the added bonus that instead of keeping the heat right next to your skin so you end up warm but sweaty, it seems to distribute that warmth throughout your body. Grana’s silk blouse plus a cashmere jumper are surprisingly cosy considering you’re only wearing 2 layers, and one of those is fairly flimsy in construction. I’ve layered their racerback camisoles under a tee, their plain tanks under a cardigan, and I’m constantly surprised at how comfortably snug I am.
Wearing Grana silk racerback camisole in mulberry (S); Grana silk long sleeve blouse in marzipan (S)
Grana are my first port of call when it comes to researching and buying basics for my wardrobe, and I can’t wait to see what other product lines they create in the future, and wear the resulting research and effort they put into their clothes.
Grana ship to Australia for free with purchases above $85, $10 shipping with purchases under $85. They’ve partnered with DHL for deliveries, which means you’ll receive your order within a mere 2 business days. Returns are conducted online and you’re given full refund less $10 for the shipping fee back, but the whole process couldn’t be easier (and I’m a person who categorically HATES the average return process).
If you’re interested in checking Grana out, copy and paste this link (http//:www.grana.com/r/5952) [and let me know if that doesn’t work for you] for your next purchase to receive 10% off your order. By using that link you’re also earning me $29 in store credit, so it’s the best kind of help-me-to-help-you arrangement.
Disclaimer* This blog does not contain any affiliate links, and I have not received payment to write this post; I just genuinely love this brand. The link for 10% off is for first time customers only, and the opportunity to earn store credit is available to everyone once they’ve made an order with Grana.